The most useful FAQ is not the longest. Start with questions that change a purchase decision or create repeated contacts, and answer only with conditions the store can actually meet.
Explain destinations, handling, transit, carriers, tracking, delays and what happens when a package is marked as delivered.
Separate the general policy from its exceptions. Explain the window, accepted condition, costs, process and refund timing without hiding restrictions.
Turn pre-purchase questions into verifiable criteria: measurements, materials, care, compatibility, customization and availability.
Assign an owner and review date. An outdated FAQ can create more work than no FAQ; regularly compare published policies, macros and actual customer questions.
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